Octopus Agile prices in East Midlands
East Midlands is region B on Octopus Agile. The figures below come from the last 30 days of real half-hourly prices, calibrated 2026-10-29 and refreshed daily.
When is it usually cheapest?
| Window | Time | Average per kWh |
|---|---|---|
| Cheapest three hours | 12:00–15:00 | 23.2p |
| Best overnight | 02:00–05:00 | 24p |
| Peak — avoid | 16:00–19:00 | 49.2p |
In other words, a load of washing run at the evening peak in East Midlands costs 2.1× what it costs in the cheapest window — same machine, same clothes.
On the original Agile tariff? If you joined before 2022 you may still be on the first version. It prices identically to the current one at every half-hour, but caps the unit rate at 35p — so East Midlands's typical peak of 49.2p is billed at 35p, making the gap 1.5× rather than 2.1×. The cheap windows are unaffected: the cap only ever bites above 35p, which is the stretch this page tells you to avoid anyway.
The hours are national. The bill is regional.
This surprises people. Agile follows a single national wholesale market, so all fourteen regions bottom out at much the same hours — around 1pm, and again around 2am — and peak in the late afternoon. The regional difference is not when power is cheap. It is how cheap.
East Midlands is among the cheapest regions in the country, 1 of fourteen. For the same hours and the same electricity, someone in Northern Scotland pays 5.3p more per kWh. Timing your usage here starts from a better baseline than most of Britain.
What counts as cheap here?
Measured against East Midlands's own last 30 days, 21p or less counts as cheap and anything above 33.6p counts as expensive. Those thresholds differ region by region, which is why this site grades prices against where you live rather than nationally — a dear region measured on a national scale would show red all day and never tell you anything.
Today's actual prices
The figures above are typical. For East Midlands's actual prices today and tomorrow — and to pick your own window length from one to six hours — open the Good Hours homepage and enter your postcode.
Compared with the rest
The cheapest of the fourteen is East Midlands at 23.2p; the dearest is Northern Scotland at 28.5p. The full table is on the regional comparison.